Brand strategy is a comprehensive, long-term plan that defines who you are, what you stand for, and how to connect with the right people, consistently and meaningfully.

‍So, how can it benefit you?
Think of brand strategy as a roadmap that guides your brand's journey. It enables you to clearly define who you are, what you stand for, and why customers should choose you over others. By creating a distinct and consistent brand identity, you can attract attention, build trust, and foster strong connections with your target audience.

Our Strategy sessions involve more than me creating a brand strategy document and sending you on your way. Sessions are collaborative and often involve in-depth discussions, research, analysis, brainstorming and design.
We’ll focus on things like:
Brand purpose, Mission, Values, Goals
Target audience
Competitor analysis
Positioning
+more

Want the full guide on what's included?

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Yes!
Website Design and Development are part of your visual Identity and will be included should you require this.  You can also opt for a Website Design only although I only recommend this option if you already have a Brand Strategy in place.

Yes!
As part of our work together we will develop your Visual Identity.  

I currently work with the following businesses and brands:

𝗕𝗲𝗮𝘂𝘁𝘆 𝗮𝗻𝗱 𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 / 𝗦𝗸𝗶𝗻𝗰𝗮𝗿𝗲
This covers both product-based and service-based brands in the beauty space, including:
• Skincare brands
• Beauty therapists and facialists
• Aesthetic clinics and practitioners
• Makeup artists
• Lash & brow studios
• Nail techs and salons
• Beauty e-commerce brands

𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗽𝗽𝗮𝗿𝗲𝗹
Style-led businesses including personal brands:
• Clothing brands
• Fashion designers
• Jewellery and Accessory brands
• Shoe or handbag brands
• Personal stylists | Image consultants
• Fashion influencers launching their own lines

𝗛𝗼𝗺𝗲 & 𝗜𝗻𝘁𝗲𝗿𝗶𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝘀
This includes both physical products and service-based businesses in the home and lifestyle space:
• Interior designers and interior stylists
• Homeware brands
• Fragrance/home scent brands

I work with clients worldwide and can travel to you if required.

The full brand strategy process is covered in 3 phases over a duration of 3 months or less depending on the complexity of the project and your requirements. I believe in taking the necessary time to ensure a thorough and thoughtful approach, resulting in a strong and effective brand strategy.
It's essential that we discuss your objectives and goals during our initial consultation to determine the best timeline for our collaboration.

Request a free Discovery Call

The investment for a project depends on the scope and specific services required, but you can typically expect to invest from £2,000.

I provide transparent pricing information once I have a clear understanding of your project goals and scope. You can start your journey with me HERE

Absolutely! Many of my clients are based around the world, so I'm well-equipped to collaborate remotely.

Yes, a logo alone isn’t a brand. While visuals are part of the process, a brand strategy provides the clarity, structure, and direction needed to build something lasting.
If you already have a logo, we’ll review whether it aligns with your strategy or needs refining to better support your goals.

Absolutely. If you already have a visual identity you're happy with, you can choose to move forward with strategy only. The goal is to ensure your brand has a strong foundation whether or not design is part of the next step.

Both. Whether you’re just starting out or evolving an existing brand, strategy is key. For newer businesses, we’ll shape your foundation from the ground up. For established brands, we often refine what’s already there and align it more strategically.

Yes. You’ll receive a clear and detailed strategy document at the end of our work together. A guide you can reference as your brand grows, and share with any collaborators or creatives you work with.

If you're feeling unsure about how to position your brand, who you're speaking to, or how to show up consistently, you're likely ready. Brand strategy is especially helpful if you’re evolving, launching something new, or want to start attracting the right type of audience intentionally.

That’s one of the key goals. By getting clear on your positioning, messaging, and audience, the strategy helps you show up in a way that feels aligned and speaks directly to the people you want to reach.

Yes. A strong strategy gives you the direction needed to create consistent, relevant content. During the process, we also develop a one-month content strategy so you’re not left guessing what to post or say.

Once the strategy is complete, many clients choose to continue with Brand Ativation. This might include content creation, email marketing, launch planning, or ongoing brand consultation, depending on your goals.