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to attract, engage, and retain the right audience.
to attract, engage, and retain the right audience.
When business feels slow, silence can feel like the safest move.
Pause content. Hold off on selling. Wait it out.
And that reaction makes sense. When things slow down, showing up can feel like shouting into the void. But when you disappear completely, your audience misses out on the reminder of what you offer and why it matters.
But going quiet doesn’t always protect your brand, sometimes it weakens it.
A recent report from the Federation of Small Businesses revealed that 27% of small business owners are considering downsizing, stepping back, or shutting down altogether. That’s nearly a third of people feeling like it’s time to close up shop.
But even in these seasons, especially in these seasons, your brand still has something to offer 'presence'
The ability to remind people that you’re still here. Still building. Still open. And still aligned with the people who need what you bring even without being pushy and salesy.
Because the truth is, being visible during slow seasons is a fantastic way to reinforce trust.
A steady, human presence often does more than a perfectly-timed pitch. And for many small businesses, the connection you’ve built with your audience is already deeper than you think.
Staying visible doesn’t mean going louder. It simply means staying consistent.
This isn’t to call you out, I’ve done it too. Sometimes we go quiet because we’re busy with work, client deadlines, family, or we’re just feeling off. But this is where having a solid strategy really matters.
These insights are just a sample of what I share with my Brand Essence readers. If you’d like early access to more like this plus tools, tips and reflections to support your brand you can join the Brand Essence Letter below.
When business feels slow, silence can feel like the safest move.
Pause content. Hold off on selling. Wait it out.
And that reaction makes sense. When things slow down, showing up can feel like shouting into the void. But when you disappear completely, your audience misses out on the reminder of what you offer and why it matters.
But going quiet doesn’t always protect your brand, sometimes it weakens it.
A recent report from the Federation of Small Businesses revealed that 27% of small business owners are considering downsizing, stepping back, or shutting down altogether. That’s nearly a third of people feeling like it’s time to close up shop.
But even in these seasons, especially in these seasons, your brand still has something to offer 'presence'
The ability to remind people that you’re still here. Still building. Still open. And still aligned with the people who need what you bring even without being pushy and salesy.
Because the truth is, being visible during slow seasons is a fantastic way to reinforce trust.
A steady, human presence often does more than a perfectly-timed pitch. And for many small businesses, the connection you’ve built with your audience is already deeper than you think.
Staying visible doesn’t mean going louder. It simply means staying consistent.
This isn’t to call you out, I’ve done it too. Sometimes we go quiet because we’re busy with work, client deadlines, family, or we’re just feeling off. But this is where having a solid strategy really matters.
These insights are just a sample of what I share with my Brand Essence readers. If you’d like early access to more like this plus tools, tips and reflections to support your brand you can join the Brand Essence Letter below.
