MENU
GALLERY
BRANDING
CLIENT PORTAL
UK Based
Operating Globally
Strategically shaping your brand and digital presence
to attract, engage, and retain the right audience.
to attract, engage, and retain the right audience.
When you think about how trust is built in branding, what comes to mind?
Strong visuals? Consistent messaging? Clear positioning?
These still matter but recently, something else has been rising quietly in the background: direct connection.
This week, a story surfaced about luxury brands like Dior, Louis Vuitton, and Maison Margiela reaching out to creators and customers in more personal ways. No big production. No press release.
Some are sharing behind-the-scenes previews through close friends stories. Others are DM’ing creators to invite them to events.
It’s subtle, but it signals a clear shift.
The brands once known for being untouchable are beginning to value something different, presence. And they’re choosing personal connection.
If luxury brands are moving towards direct, personal connection, then smaller brands are already in a better position than they might realise.
You’re already closer to your audience. The conversations are more natural. The feedback is direct. You don’t have to “scale intimacy” you just have to honour it.
It’s easy to overlook this, especially when the pressure to perform or “keep up” online can be loud.
But connection doesn’t require constant content. It requires intentional presence and the willingness to let people in a little.
A few questions to consider:
These insights are just a sample of what I share with my community. If you’d like early access to more like this plus tools, prompts and reflections to support your brand you can join the Brand Essence Letter below.
When you think about how trust is built in branding, what comes to mind?
Strong visuals? Consistent messaging? Clear positioning?
These still matter but recently, something else has been rising quietly in the background: direct connection.
This week, a story surfaced about luxury brands like Dior, Louis Vuitton, and Maison Margiela reaching out to creators and customers in more personal ways. No big production. No press release.
Some are sharing behind-the-scenes previews through close friends stories. Others are DM’ing creators to invite them to events.
It’s subtle, but it signals a clear shift.
The brands once known for being untouchable are beginning to value something different, presence. And they’re choosing personal connection.
If luxury brands are moving towards direct, personal connection, then smaller brands are already in a better position than they might realise.
You’re already closer to your audience. The conversations are more natural. The feedback is direct. You don’t have to “scale intimacy” you just have to honour it.
It’s easy to overlook this, especially when the pressure to perform or “keep up” online can be loud.
But connection doesn’t require constant content. It requires intentional presence and the willingness to let people in a little.
A few questions to consider:
These insights are just a sample of what I share with my community. If you’d like early access to more like this plus tools, prompts and reflections to support your brand you can join the Brand Essence Letter below.
