There’s been a noticeable shift happening in branding. More and more brands are pulling back from chasing reach, and instead focusing on something deeper: community.

You're probably thinking, this means setting up forums or managing chat groups but acutually it's more about building trust by showing up in real ways like through content, conversations, and experiences that feel aligned with the people they serve.

When done well, this kind of brand presence creates a different kind of growth. One that’s built on connection, not just visibility.

In my Brand Essence Newsletter this week, I unpack the shift that stood out at this year’s Cannes Lions, a global event where leading brands share what’s working in marketing, design and storytelling.

I explore why it matters for smaller businesses and how you can apply it to your own brand.m

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These insights are just a sample of what I share with my community. Want access to weekly insights to help you build your brand?

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