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to attract, engage, and retain the right audience.
As a business owner, you already know that having a website is an important part of your online presence. But just having a site live is not enough. It also needs to be easy to use and intuitive for your audience. That is where User Experience, or UX Design, comes in.
UX Design is all about designing your website with your users in mind. It involves getting to know your audience and creating a site that makes it simple for them to find what they need. When done well, UX design helps your site feel more natural, seamless, and supportive of your goals.
Here are a few things to focus on when creating a user-friendly website:
Get to know your audience
Before you begin designing or updating your website, take the time to understand who you are speaking to. What are they looking for? What challenges are they facing? The better you understand their needs, the easier it becomes to design a site that guides them in the right direction.
Keep navigation simple
Your navigation should feel effortless. People should not have to guess where to click next. Keep menus clean and well-organised. Make sure key pages are easy to access, and consider tools like a search bar or breadcrumbs to help users move through your site without confusion.
Use clear and friendly language
How you say things matters. Use simple, everyday language that feels natural to your audience. Avoid jargon or complicated terms that may not land. Break up your content into small sections that are easy to scan and read. The goal is to make the experience feel welcoming and easy to follow.
Design with mobile in mind
A large number of people will visit your website from their phones. That means your site needs to look and function well on smaller screens too. Use larger fonts, check that buttons are easy to tap, and make sure your layout adjusts smoothly. A responsive website gives every visitor the same quality experience, no matter what device they use.
Use visuals with intention
Images and videos can make your site more engaging, but they should always support your message. Avoid filling pages with too many visuals that slow things down or distract from your content. Choose visuals that reflect your brand and help tell your story in a way that feels aligned.
Test and improve regularly
Design is not a one-time job. Once your website is live, keep checking in on how it is performing. Look at your analytics, ask for feedback, and be open to making adjustments. UX Design is about refining over time to keep the experience smooth and meaningful for your audience.
Simply put UX Design is more than how your website looks, it's really about how it feels using it. By putting your audience at the centre of your design choices, you can create a website that supports their journey and strengthens your brand in the process.
These tips are just a sample of what I share with my community. Want access to weekly insights to help you build your brand?
As a business owner, you already know that having a website is an important part of your online presence. But just having a site live is not enough. It also needs to be easy to use and intuitive for your audience. That is where User Experience, or UX Design, comes in.
UX Design is all about designing your website with your users in mind. It involves getting to know your audience and creating a site that makes it simple for them to find what they need. When done well, UX design helps your site feel more natural, seamless, and supportive of your goals.
Here are a few things to focus on when creating a user-friendly website:
Get to know your audience
Before you begin designing or updating your website, take the time to understand who you are speaking to. What are they looking for? What challenges are they facing? The better you understand their needs, the easier it becomes to design a site that guides them in the right direction.
Keep navigation simple
Your navigation should feel effortless. People should not have to guess where to click next. Keep menus clean and well-organised. Make sure key pages are easy to access, and consider tools like a search bar or breadcrumbs to help users move through your site without confusion.
Use clear and friendly language
How you say things matters. Use simple, everyday language that feels natural to your audience. Avoid jargon or complicated terms that may not land. Break up your content into small sections that are easy to scan and read. The goal is to make the experience feel welcoming and easy to follow.
Design with mobile in mind
A large number of people will visit your website from their phones. That means your site needs to look and function well on smaller screens too. Use larger fonts, check that buttons are easy to tap, and make sure your layout adjusts smoothly. A responsive website gives every visitor the same quality experience, no matter what device they use.
Use visuals with intention
Images and videos can make your site more engaging, but they should always support your message. Avoid filling pages with too many visuals that slow things down or distract from your content. Choose visuals that reflect your brand and help tell your story in a way that feels aligned.
Test and improve regularly
Design is not a one-time job. Once your website is live, keep checking in on how it is performing. Look at your analytics, ask for feedback, and be open to making adjustments. UX Design is about refining over time to keep the experience smooth and meaningful for your audience.
Simply put UX Design is more than how your website looks, it's really about how it feels using it. By putting your audience at the centre of your design choices, you can create a website that supports their journey and strengthens your brand in the process.
These tips are just a sample of what I share with my community. Want access to weekly insights to help you build your brand?
