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to attract, engage, and retain the right audience.
Making your website accessible is about more than ticking boxes. It ensures that everyone, including people with disabilities, can use your site comfortably and confidently. When accessibility is overlooked, it can create barriers that exclude people from important information and services. That kind of exclusion should never be part of anyone’s online experience.
There are a few key guidelines that exist to help you create a more inclusive website. ADA, EQA, and WCAG are the main ones you’ll hear about. While they come from different parts of the world, their purpose is the same. They help website owners and designers build experiences that work for people with visual, hearing, motor, or cognitive impairments.
The Americans with Disabilities Act (ADA) is a US law that protects people with disabilities from discrimination. It ensures equal access to goods, services, and information, including online. In the UK, the Equality Act (EQA) serves a similar purpose. It outlines the responsibilities businesses have to make sure no one is excluded due to a disability.
WCAG stands for Web Content Accessibility Guidelines. These are global standards developed by the World Wide Web Consortium. They offer practical, detailed advice on how to make your site accessible. This includes things like adding image descriptions, using captions for videos, ensuring enough contrast between text and background colours, and designing forms that are easy to use with a keyboard.
If you want your website to be more accessible, these are some great places to start:
These changes do not just support users with disabilities, they improve the experience for everyone. Clearer content, easier navigation, and a more thoughtful user journey benefit all your visitors.
Accessibility is a legal requirement in many places, but even if it were not, it would still be the right thing to do. Inclusive design builds trust, reflects your values, and opens your brand to more people.
Creating an accessible website is not just a nice-to-have. It is a responsibility we all share as digital creators. When you take the time to make your website more inclusive, you are creating a better, more welcoming experience for everyone who visits.
These tips are just a sample of what I share with my community. Want access to weekly insights to help you build your brand?
Making your website accessible is about more than ticking boxes. It ensures that everyone, including people with disabilities, can use your site comfortably and confidently. When accessibility is overlooked, it can create barriers that exclude people from important information and services. That kind of exclusion should never be part of anyone’s online experience.
There are a few key guidelines that exist to help you create a more inclusive website. ADA, EQA, and WCAG are the main ones you’ll hear about. While they come from different parts of the world, their purpose is the same. They help website owners and designers build experiences that work for people with visual, hearing, motor, or cognitive impairments.
The Americans with Disabilities Act (ADA) is a US law that protects people with disabilities from discrimination. It ensures equal access to goods, services, and information, including online. In the UK, the Equality Act (EQA) serves a similar purpose. It outlines the responsibilities businesses have to make sure no one is excluded due to a disability.
WCAG stands for Web Content Accessibility Guidelines. These are global standards developed by the World Wide Web Consortium. They offer practical, detailed advice on how to make your site accessible. This includes things like adding image descriptions, using captions for videos, ensuring enough contrast between text and background colours, and designing forms that are easy to use with a keyboard.
If you want your website to be more accessible, these are some great places to start:
These changes do not just support users with disabilities, they improve the experience for everyone. Clearer content, easier navigation, and a more thoughtful user journey benefit all your visitors.
Accessibility is a legal requirement in many places, but even if it were not, it would still be the right thing to do. Inclusive design builds trust, reflects your values, and opens your brand to more people.
Creating an accessible website is not just a nice-to-have. It is a responsibility we all share as digital creators. When you take the time to make your website more inclusive, you are creating a better, more welcoming experience for everyone who visits.
These tips are just a sample of what I share with my community. Want access to weekly insights to help you build your brand?
